Design is how I make things understood
My work has always been about finding the clearest, most effective way to connect what a product wants to say with what people need to understand.
Design Strategy & Product Execution
I move between strategy and execution, so I can contribute beyond the design conversation when it matters. I always put my hands on the work, learning what I need to learn and building what needs to be built. At the same time, I also believe good design benefits from different perspectives. Other people's input is always valuable in getting to the best solution possible.
I design around what needs to be built, not the other way around
I start by understanding how something works today and why it works that way. I look at the whole process around what I'm designing, not just the part in front of me. From there, I work within the realities of the business, making trade-offs and refining the direction until it is the best solution the situation allows — and one that can actually be implemented.
Two of my last three positions came from people who had worked with me before and came back for me years later
The Brazilian partner at VisualCue brought me in after QI Solution.The CEO of Handy Golf brought me in after VisualCue in the US.
- 2024 — present Handy Golf Head of Design Remote · US
- 2020 — 2024 Grupo NGN UX/UI Product Designer Remote · US
- 2013 — 2020 VisualCue Art Director Remote · US from 2017
- 2009 — 2014 QI Solution Senior Designer
- Based in
- São Paulo, Brazil (UTC−3)
- Working
- Remote, with overlap across US and European hours
- Languages
- Portuguese (native) · English (professional)
- Engagement
- Direct contractor, or EOR via Deel or Remote
- Looking for
- Head of Design and Product Design
Husband. Dad of two. Always building, learning, or competing at something. Still curious about how things work
Integrated Ecosystem
Handy GolfWhat started as a relatively small golf product expanded into apps for golfers and coaches, a content library, and coach website templates. I designed the different parts as they emerged, keeping them connected across platforms, audiences, and visual themes.
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Product Evolution
VisualCueEvery implementation required a lot of custom work, which made the product expensive and difficult to scale. The goal was to turn that process into something repeatable — giving customers enough control to configure the platform themselves, without having to understand everything happening underneath it.
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Problem Solving
Grupo NGNThe platform provided by the event organizers was built for images and text. We wouldn't be able to bring the interaction we most wanted to the booth — EngageNow — until I discovered that its rich text field would render raw HTML. That small opening changed what the booth could become.
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