Product Designer

What started as a relatively small golf product expanded into apps for golfers and coaches, a content library, and coach website templates. I designed the different parts as they emerged, keeping them connected across platforms, audiences, and visual themes.

Every implementation required a lot of custom work, which made the product expensive and difficult to scale. The goal was to turn that process into something repeatable — giving customers enough control to configure the platform themselves, without having to understand everything happening underneath it.

The platform provided by the event organizers was built for images and text. We wouldn't be able to bring the interaction we most wanted to the booth — EngageNow — until I discovered that its rich text field would render raw HTML. That small opening changed what the booth could become.